What are the three tiers of dental patient follow-up systems?
Ultra-short-term, short-term, and long-term. Ultra-short-term followup happens within days of the first phone call, web request, or low-cost consultation. A thank-you note. A confirmation call. An offer for the next step. Short-term followup covers the weeks after diagnostics and case presentation. Doctor-written notes. Q&A appointments. Financing assistance. Fee-expiration reminders. Long-term followup runs for years. Newsletters, postcards, news-leveraged promotions, end-of-year benefit reminders. Most practices skip everything beyond the first tier and wonder why their marketing ROI is mediocre. Practices that run all three tiers convert patients who would otherwise drift to a competitor when their readiness window finally opens.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
