Why do most dental practices get worse at phone skills over time instead of better?
Because experience alone makes you worse, not better. There’s a curve I think about a lot, and it bends down, not up, when you practice without feedback. Look at a New York City cab. The driver has years behind the wheel and the ride still stinks. The car is dirty, the experience is forgettable. Then Uber shows up. Same job, same streets, but now there’s a review after every ride, and suddenly the worst Uber beats the best taxi you ever took. Years didn’t fix the cab. Feedback fixed the Uber. Your front desk is the same. Twenty years of answering the phone with nobody listening back means twenty years of drift. Record the calls, review one thing, and you turn raw repetition into actual skill.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.