What case acceptance rate should a dental practice with proper systems actually hit?
Thirty-five to seventy percent. That’s the realistic range for Type 3 patients (those willing and able to pay) once they have interacted with well-designed marketing and an ethical selling system. Below 35 percent, something in the qualifying or selling system is broken and worth investigating. Above 70 percent and you may be discounting heavily or only seeing patients pre-qualified by your referral pipeline. The wider range exists because patient mix, market characteristics, and the maturity of your systems all affect the number. Track yours. If you do not know your own percentage, you cannot know whether your system is working or whether you are leaving cases on the table.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.