Why does the location of my dental practice matter so much for sales?
Because in most markets your location does a huge amount of selling for you before a patient ever sits in the chair. People who need a dentist simply show up at the door of a visible, convenient practice. No cold calling, no chasing, no rejection. They self-select and arrive. Other sales professionals would kill for that. The trouble is we rarely understand this coming out of dental school, so a strong location often happens by accident, you bought a practice that happened to sit in a good spot, and you never credited the location for the patients it hands you. Look honestly at how many of your patients arrive purely because of where you are. If your spot is strong, lean into it. If it is weak, that is one more reason your selling system has to be tight.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.