As a specialist, how can I get more big cases from my referring doctors?
Teach your top referrers how to refer correctly. Most general dentists do not know how, and that is not their fault, nobody showed them. Pick your top five or top ten referring offices and invest real time, energy, and shoe leather teaching them to spot and hand off the right cases. One of the strongest moves is to pay the tuition for a top referring practice to learn proper selling alongside you. Think about the cases that come back as a byproduct. That single investment beats any ad you could ever place, and it can set your practice up for life. Referrals are a relationship you build, not a thing you wait for. Spend the effort raising your best doctors’ abilities, and you lift yourself above every other specialist they could send to.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.