Should You Waive the Treatment Plan Update Fee?

Should I charge a fee to update a treatment plan for a returning patient?

Usually no, and here is why. By the time someone comes back for a reevaluation, they have already paid once to learn all of this, and the odds of this case going forward are high. They are close. So charging another fee does nothing to help the buying psychology, and waiving it lets you do a little more reciprocity that pushes them toward the next yes. The small goodwill is worth more than the update fee. Charging or not will not change how the selling works on human behavior at this stage, so let the math favor the relationship. Waive it, hand them one more reason to feel good about you, and let a treatment planner walk the update through to treatment. You came back to win the case, not to collect a small fee.

If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.