Which comes first in a dental practice: marketing or selling?
Selling. Marketing makes the phone ring. Selling is what turns the call into a case. A dental practice that pours money into marketing without building a structured selling system destroys 100 percent of its marketing return, no matter how effective the ads are at generating inquiries. Roughly 5 percent of the profession understands this. The other 95 percent run marketing campaigns expecting them to produce cases directly, and stay confused about why the conversion math never works. The horse pulls the cart, not the other way around. If you have any inbound patient flow today, fix the selling system before increasing the marketing spend. The only exception is a scratch practice with zero patients, where marketing and selling get addressed simultaneously and quickly.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
