Is dental spending actually growing or just appearing to grow?
It looks like growth and it mostly isn’t. You will see headlines every year saying total dental spending went up. Strip out inflation and the picture flips, because for many years the real increase has been flat or negative. The raw dollar figure rises while the buying power behind it does not. That gap matters, because it means the demand for your services is not actually expanding the way the cheerful charts imply. You will not see the ADA or the academies lay all of these trends out side by side, because put together they paint a sobering picture nobody wants to publish. So you have to do that math for yourself. Once you accept that the underlying spending is soft, you stop waiting for a rising tide to float your practice and you start actively creating the demand yourself.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.