How smart should I assume my dental patients are when I talk to them?
Assume they are smart, and assume they do not speak your language. Average intelligence in the population sits around 100 on the bell curve. You, as someone who had to be book smart to get through dental school, are probably up around 120. That gap matters every time you open your mouth. If you explain treatment the way you would explain it to a colleague, most patients quietly lose the thread and then say no to protect themselves from a decision they did not understand. So build everything, your marketing and your case presentation, so a bright person who is not a clinician follows every step. This is not dumbing it down. Intelligence and book learning are different things, and plenty of brilliant people will tune out a complicated pitch. Clarity is respect, and clarity sells.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.