How does the global dental profession size of 1.8 million dentists worldwide frame the opportunity for ethical selling?
By making clear that the body of dentists who understand and apply ethical selling principles is a tiny fraction of the profession, and that broader adoption could measurably lift care quality for millions of patients globally. Roughly 1.8 million dentists practice across the world. Some thousands have completed structured ethical-selling training and implemented it. The vast remaining majority operate without a structured selling process at all. Patient outcomes track that distribution. In practices using ethical selling, patients commit to appropriate care at higher rates and the work they accept genuinely improves their lives. In practices without ethical selling, patients accept less than they need, defer treatment indefinitely, or receive care delivered through high-pressure tactics that produce regret. The arithmetic is striking. Even small percentage improvements in adoption translate into hundreds of thousands of patients globally receiving better care. Dentists who have learned the system have a responsibility to share it with other ethical practitioners in their networks. The profession improves through deliberate spread of practices that work.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
