Where should I focus to grow my practice if my clinical skills are already strong?
Probably not the clinical chair. Picture three rings: clinical skill, administrative systems, and sales. Almost everyone I work with already has the clinical ring handled. If your dentistry were bad you would not have the patient flow or the income to even be advertising in the first place, so I take that ring as a given. The growth never comes from getting marginally better at a procedure you already do well. It comes from the other two rings, how you structure your processes and systems and how your team handles the sales conversation. The higher the price point you treat at, the more those two rings decide your outcome. So stop polishing the skill that is already finished. Pour your attention into the phone handling, the case presentation, the follow-up, and the accountability around them. That is where the cases you are currently losing are hiding.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.