How can a dental practice run hands-free custom mailings that the team never has to handle?
Through specialized mailing services that handle the entire fulfillment process, from list management through printing through addressing through postage through mailbox delivery, with the practice’s only involvement being design approval and authorization to run. The economics have shifted enough that custom-printed direct mail has become both affordable and hands-free at small-practice scale. The practice designs a postcard, letter, or self-mailer in coordination with the service. The service maintains the prospect database, including new inquiries that flow in continuously. On a defined schedule, the service prints the pieces, attaches the addresses, processes the postage, and drops them in the mailing stream. The practice receives reports of what went out and when. No team member ever labels an envelope, stamps a postcard, or carries anything to the post office. The cost per piece is competitive with what the practice would spend doing it manually, and the freed staff time gets redirected to higher-value work. Practices using this infrastructure can keep tens of thousands of touchpoints flowing per year with minimal internal labor. Practices doing direct mail manually consume team hours that the same dollars could buy professional fulfillment for.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
