How do internet press release services produce free traffic and authority for a dental practice?
By distributing professionally written announcements about the practice through press release wire services that publish them across many websites, news aggregators, and search engines. The mechanics produce two distinct benefits. First, the press releases themselves get picked up by online publications, blog networks, and aggregator sites, generating direct traffic back to the practice’s website. The traffic costs nothing per click because it flows organically from the published releases. Second, the press releases boost the practice’s search authority. Search engines weight inbound links from credible sources highly, and the press release distribution creates many such links. The practice’s main site ranks higher for relevant search terms as a result. The combined effect produces traffic and ranking improvements that paid advertising would cost substantial sums to replicate. The discipline involves producing genuinely newsworthy or educational releases on a regular cadence, written professionally enough that legitimate distribution services will pick them up. Topics can include new services, completed cases with patient consent, community involvement, professional achievements, educational content, and similar themes. Done consistently across years, internet press releases become a meaningful cumulative asset for the practice.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
