How can multi-doctor dental practices leverage peer endorsement during case presentation?
By letting partners and associates say things about each other that no doctor can ethically say about themselves. ‘Among all the dentists I know in this region, Dr. Smith is the one you need to see for this case.’ ‘Dr. Smith is recommended by more dentists in our area than anyone else.’ ‘She’s the person I would send my own family member to for this work.’ These statements coming from another credentialed dentist carry weight that self-claims cannot. The patient hears endorsement from someone with the expertise to evaluate. In multi-doctor practices, build this into the patient handoff process so every prospective patient receives a peer endorsement before case presentation. Solo practices can replicate the effect with referral letters from other dentists.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.