Should I decide which patients can afford implants before I talk to them?

No. This is one of the most expensive biases you carry into the operatory, and it is almost always wrong. We size people up by their shoes, their car, their zip code, and we quietly decide who can and cannot afford treatment. Then we present accordingly, and we talk ourselves out of cases that the patient would have happily done. Your job is not to pre-judge the wallet. Your job is to give every patient the materials and the unbiased information they need to make their own choice. Some of the people you would have written off will surprise you, because they value their health or their appearance more than you assumed. Drop the mind reading. Present the same way to everyone and let them decide.

If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.