How does the patient testimonial discount work in dental treatment financial discussions?
A practice offers a defined discount, typically around five percent, in exchange for the patient’s commitment to provide a written or photo testimonial after treatment is complete and they are satisfied with the result. The financial coordinator introduces the discount during the fee discussion: “We would offer you a patient testimonial discount of five percent if you would be willing to share your story with us at the end of treatment. We feel strongly this is going to be life-changing, and we would love to have that story to share with others in similar situations.” The framing is honest and aligned. The patient gets meaningful savings. The practice gets a future success story that fuels future marketing. The patient’s signed agreement during the case presentation locks the commitment in. The testimonial discount also reinforces the practice’s expectation that this case will succeed, which supports the patient’s emotional engagement with the decision. Use the discount as part of the structured Smart Discounting set, not as a desperate price reduction.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.