How do I stop low-cost exam offers from wasting my time on tire-kickers?
Put a prepaid exam fee on the table. Treat it exactly like a hotel reservation. The room is held with a card, you are not charged unless you fail to cancel within the window, and then you are billed when you show up. That structure does the filtering for you. The people who were only ever going to graze on a free visit quietly disqualify themselves, and the ones who book have already committed something real. Your free and low-cost blocks were never meant to be a buffet for shoppers. They are bait that you control. So pair the offer with phone skills that explain the guarantee plainly and take the card before the slot is reserved. Free with a guaranteed reservation behaves nothing like free with no strings. One protects your most valuable resource, your chair time. The other gives it away.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.