How can a dentist prove they are a real expert to big-case patients?
Stop telling people you are an expert and start showing them. There is a dream list and a must-do list. The dream list is the high-end stuff: a short clinical book authored in your name, news-style interviews recorded on video, materials that signal authority before you ever speak. Wonderful when you have them. The must-do list is non-negotiable for every practice right now: abundant written and video testimonials from patients in your specific niche, plus a steady stream of positive Google and Yelp reviews. Patients selling themselves on a complex, costly case need to see other real people who walked the same road with you. Proof from strangers beats any claim you make about yourself. So audit which list your credibility is actually living on, and fix the must-dos before you chase the dream items.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.