Why should dentists who have learned ethical selling share the training with other ethical practitioners?
Because the profession improves through the spread of practices that genuinely serve patients, and individual dentists hold meaningful leverage to drive that spread within their networks. A dentist who has implemented ethical selling and seen the results, both for their practice and for their patients, is in a position to recommend the same path to colleagues, study-group members, specialty referral partners, and other practitioners they trust. The recommendation carries weight that no marketing campaign can match. The recipient is more likely to take the advice seriously coming from a respected peer. Each additional practice that adopts ethical selling improves outcomes for patients in that practice’s community, contributes to the broader profession’s reputation, and supports the doctors and teams in those practices through better daily work. The benefit compounds. The investment to share is small: a recommendation, a copy of the relevant materials, an introduction to a training program. The accumulated impact of widespread adoption is large. Share the work that worked.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.