How much staff time goes into selling one large implant case?
Far more than most dentists realize, and that blindness is expensive. Add up every piece. The first phone call. The questions answered after it. Scheduling and running a no-cost consultation. The full diagnostic visit. The hours organizing materials and building the case report. The doctor’s review. The clinical presentation, then the financial presentation. Count every team member’s minutes across all of it and you’ve easily got ten to fifteen hours invested before treatment even begins. That’s the real cost of a case, and it’s why a casual full refund after the case starts is so brutal. You’re not just giving back money, you’re eating all that labor too. So once a case starts, protect that time with a refund agreement that reflects it. Knowing the true number also tells you something else. Your selling process deserves to be efficient, because every loose hour adds up fast.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.