How much time should there be between dental appointments in a sales process? Think in one-week cycles, at least until you have more skill at this. One week from the first phone call to the consultation, because the patient receives material from you during scheduling and needs time to take it in. Then about another week from the diagnostic visit to the case presentation, because there is a lot to digest before someone commits to a large case. That spacing is not a delay tactic. It keeps the patient comfortable with the pace, which keeps their trust intact. Squeeze the steps [...]