What is a 'big case annuity' for a dental practice and how do you build one? It is the holding tank of prospective patients you have stayed in contact with over years through long-term followup. Patients respond to your marketing today, do not start treatment, and stay on your list. Over five years, the list accumulates hundreds or thousands of warm contacts. Some of them become ready in year two, some in year three, some in year five. Their cases were paid for by marketing dollars spent years ago. The annuity reduces ongoing external marketing pressure. It can be sold with [...]

What is a 'big case annuity' for a dental practice and how do you build one? It is the holding tank of prospective patients you have stayed in contact with over years through long-term followup. Patients respond to your marketing today, do not start treatment, and stay on your list. Over five years, the list accumulates hundreds or thousands of warm contacts. Some of them become ready in year two, some in year three, some in year five. Their cases were paid for by marketing dollars spent years ago. The annuity reduces ongoing external marketing pressure. It can be sold with [...]

What is a 'big case annuity' for a dental practice and how do you build one? It is the holding tank of prospective patients you have stayed in contact with over years through long-term followup. Patients respond to your marketing today, do not start treatment, and stay on your list. Over five years, the list accumulates hundreds or thousands of warm contacts. Some of them become ready in year two, some in year three, some in year five. Their cases were paid for by marketing dollars spent years ago. The annuity reduces ongoing external marketing pressure. It can be sold with [...]