What is a ‘big case annuity’ for a dental practice and how do you build one?
It is the holding tank of prospective patients you have stayed in contact with over years through long-term followup. Patients respond to your marketing today, do not start treatment, and stay on your list. Over five years, the list accumulates hundreds or thousands of warm contacts. Some of them become ready in year two, some in year three, some in year five. Their cases were paid for by marketing dollars spent years ago. The annuity reduces ongoing external marketing pressure. It can be sold with the practice, sold separately, or kept as the seed for a new big-case-only practice. Building it requires almost nothing: a phone slip, a database, and a disciplined cadence of touches. Most practices never build it.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.