Is a trifold brochure enough to sell a large implant case? Not even close. A little trifold with a few paragraphs is what almost everyone hands out, and then we somehow expect a patient to commit ten, twenty, fifty thousand dollars on the basis of it. Be honest with yourself. Would you make a decision that size off a brochure? Neither will they. The problem is there is no wow in it. Nothing is big, nothing is substantial, nothing earns the trust that a case of that size demands. If you have invested in advanced education and you are doing real [...]