What are the three possible outcomes of a new patient phone call? Every call that you actually answer ends one of three ways, and knowing them tells you what to do next. One, a consult gets scheduled, and now you run the follow-up sequence, twice in the first month and monthly for five more. Two, no consult booked but the caller gives you their information, which means you can keep marketing to them and follow up at the right date. Three, the caller refuses to participate at all, no appointment and no information. That third one is the one that hurts, [...]