What are the three possible outcomes of a new patient phone call?
Every call that you actually answer ends one of three ways, and knowing them tells you what to do next. One, a consult gets scheduled, and now you run the follow-up sequence, twice in the first month and monthly for five more. Two, no consult booked but the caller gives you their information, which means you can keep marketing to them and follow up at the right date. Three, the caller refuses to participate at all, no appointment and no information. That third one is the one that hurts, because there’s nothing to chase. The whole point of a system is to push callers out of bucket three and into bucket one or two. Treat each outcome as a fork in the road with a defined next action, not a coin flip. When the front desk knows the three buckets, no caller falls through the cracks unmanaged.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.