Should I put a unique phone number on each of my dental ads? Yes, and not having one is a hole in your practice you cannot see. Put a dedicated tracking number on every major marketing activity. Your website gets one, your pay per click landing page gets one, your print, your radio, your TV each get their own. That way when the phone rings you know exactly which ad earned that call instead of guessing across a vague stretch of months the way dentists have always done it. The old method was running an ad forever and squinting at total [...]