Should I put a unique phone number on each of my dental ads?
Yes, and not having one is a hole in your practice you cannot see. Put a dedicated tracking number on every major marketing activity. Your website gets one, your pay per click landing page gets one, your print, your radio, your TV each get their own. That way when the phone rings you know exactly which ad earned that call instead of guessing across a vague stretch of months the way dentists have always done it. The old method was running an ad forever and squinting at total sales to decide if it worked. That is like watering a whole field and trying to guess which seed sprouted. Unique numbers connect the dots between the dollar you spent and the call you got. Without them you are spending real money on faith. Track every venue separately or stop pretending you know your ROI.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.