Why should a dental practice use unique phone numbers for each major marketing channel? Because without unique numbers, the practice cannot tell which marketing channel actually produced which inquiry call. A patient calling the practice's main number may have seen a billboard, a Google ad, a Facebook campaign, a magazine spread, a direct mail piece, or a referral from a friend. Asking them where they heard about the practice produces unreliable answers. People misremember sources constantly. The fix is to put a different tracked phone number on each marketing channel. The billboard has its own number. The Google ads have a [...]

Why should a dental practice use unique phone numbers for each major marketing channel? Because without unique numbers, the practice cannot tell which marketing channel actually produced which inquiry call. A patient calling the practice's main number may have seen a billboard, a Google ad, a Facebook campaign, a magazine spread, a direct mail piece, or a referral from a friend. Asking them where they heard about the practice produces unreliable answers. People misremember sources constantly. The fix is to put a different tracked phone number on each marketing channel. The billboard has its own number. The Google ads have a [...]

Why should a dental practice use unique phone numbers for each major marketing channel? Because without unique numbers, the practice cannot tell which marketing channel actually produced which inquiry call. A patient calling the practice's main number may have seen a billboard, a Google ad, a Facebook campaign, a magazine spread, a direct mail piece, or a referral from a friend. Asking them where they heard about the practice produces unreliable answers. People misremember sources constantly. The fix is to put a different tracked phone number on each marketing channel. The billboard has its own number. The Google ads have a [...]