How does tracking phone calls help my dental practice? Tracking is the only way you'll ever find where your process is leaking. If a marketing message is generating lots of calls but few consultations, you have a problem. Here's the catch: the only way to know that is by logging it, and the only way to fix it is by logging it. Without a record you're guessing, and guessing in a business that's spending real money on marketing is expensive. So have your staff physically log every call on a slip. Not because anyone enjoys paperwork, but because that data points [...]