How does tracking phone calls help my dental practice?
Tracking is the only way you’ll ever find where your process is leaking. If a marketing message is generating lots of calls but few consultations, you have a problem. Here’s the catch: the only way to know that is by logging it, and the only way to fix it is by logging it. Without a record you’re guessing, and guessing in a business that’s spending real money on marketing is expensive. So have your staff physically log every call on a slip. Not because anyone enjoys paperwork, but because that data points straight at the breakdown. Maybe the message is wrong. Maybe the close is weak. You can’t tell the difference until you can see the numbers side by side. Build it into a never-ending loop. The better your tracking, the faster every weak spot shows itself.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.