Why do prospective patients stall for weeks before calling a dental office? Because they expect the call to go badly. Most customer service out there, on the phone or face to face, is pretty abysmal, and your caller has been burned enough times to assume yours will be the same. The flat greeting, the impatient tone, the rapid-fire questions that feel like license and registration. So they put it off. They live with the problem rather than face one more cold, transactional call. By the time they finally dial, they are at the end of their rope and hyper responsive. Knowing [...]