Why do I have a great clinical reputation but still struggle to get patients to accept big cases? Because clinical skill and selling skill are two different capabilities, and you have only built one of them. You can be the best trained dentist on the planet and still sit in an empty operatory, or fill it with patients you cannot communicate with in a way that moves them. The treatment never happens, so the patient is never helped. Dental school hammered the clinical side into you for a decade. Nobody taught you the nonclinical side, which is how you actually get [...]