Why does answering the phone well give me an advantage over other dentists nearby? Because almost none of them will ever figure this out. I would love to train every dentist in the profession on how much the phone matters, but that is not going to happen. Most will go their whole careers never realizing it is this important. That is good news for you. When your competitors leave the phone on autopilot, every time you handle a call better than they do you capture a patient they would have gotten by default. Patients are groomed by the bigger world for [...]