Should I include a map and directions when a patient books a consultation? Yes, and do not treat it as a throwaway. A map to your practice is one of the most underrated tools you have. No one likes feeling lost or stressed on their way to a first visit, and that stress bleeds straight into how they feel sitting in your chair. My 77-year-old mother still drives herself everywhere, and before any first appointment she will drive the route a day early just to see where it is. That is normal human behavior, not an outlier. When you give clear, [...]