Do dental credentials actually help patients say yes? Not on their own. I am a big fan of credentials. The DDS, the FAGD, the fellowships, they are all legitimate and they do set you apart. But here is the catch. When a patient just sees a row of letters after your name, they think, that guy is a dentist with a lot of letters after his name. The letters mean something to you and your peers. They mean almost nothing to the person in the chair unless you translate them. There are ways to use credentials so they actually build trust, [...]