Why does my team ignore the new phone systems I bring back from conferences? They ignore it because they have watched you do this before. You go to a conference, you come back fired up, you announce big changes, and three weeks later it has fallen through the cracks. Your team has seen that movie. So when you walk in with the next shiny object, they nod, they smile, and they check their watch, because they already know you won't hold the line past the first push-back. The change you want is a culture shift, and a culture shift starts in [...]