What is decision fatigue and how does it affect treatment acceptance? Decision fatigue is what happens when a person has burned through their capacity to decide, and it matters enormously at the treatment visit. By the time a patient reaches your presentation, they may have already made a hundred small choices that day. Pile a complex, option-heavy pitch on top of a tired brain and you don't get a thoughtful yes, you get a no, or worse, a stall. That's why I keep the clinical discussion tight and the options to three good ones, not twelve. Every extra fork in the [...]