Should the dentist think about their own mindset on the phone, or leave it to the front desk? You own a mindset on the phone whether you admit it or not, and it leaks into the whole team. Plenty of doctors quietly believe the phone is the front desk's problem and beneath them. That attitude sets the ceiling for how seriously anyone treats it. If you act like the phone is just a thing you are glad to have, your team will handle it like a chore. If you treat it as the instrument that decides whether your best cases ever [...]