Is professional selling in dentistry actually a service to the patient? Yes, when done ethically. The unstated assumption in the profession that selling is somehow beneath the practice or distasteful to patients is wrong. Patients facing major dental decisions need help understanding their options, evaluating tradeoffs, and arriving at decisions they can stand behind. That help is selling. Done well, it leaves the patient feeling clear, supported, and confident. Done badly or skipped, it leaves the patient confused, defaulting to inaction, and suffering the consequences of untreated conditions. The dentist who refuses to 'sell' is not protecting the patient. They are [...]

Is professional selling in dentistry actually a service to the patient? Yes, when done ethically. The unstated assumption in the profession that selling is somehow beneath the practice or distasteful to patients is wrong. Patients facing major dental decisions need help understanding their options, evaluating tradeoffs, and arriving at decisions they can stand behind. That help is selling. Done well, it leaves the patient feeling clear, supported, and confident. Done badly or skipped, it leaves the patient confused, defaulting to inaction, and suffering the consequences of untreated conditions. The dentist who refuses to 'sell' is not protecting the patient. They are [...]

Is professional selling in dentistry actually a service to the patient? Yes, when done ethically. The unstated assumption in the profession that selling is somehow beneath the practice or distasteful to patients is wrong. Patients facing major dental decisions need help understanding their options, evaluating tradeoffs, and arriving at decisions they can stand behind. That help is selling. Done well, it leaves the patient feeling clear, supported, and confident. Done badly or skipped, it leaves the patient confused, defaulting to inaction, and suffering the consequences of untreated conditions. The dentist who refuses to 'sell' is not protecting the patient. They are [...]