Why should treatment fees match what I told the patient earlier? Because the whole reason you framed a verbal fee range at the first visit was to spare the patient a shock later. If you said a case like theirs runs in a certain range, then come back at presentation with a number outside it, you've broken the one promise that was doing quiet work for you. The patient went home, sat with that range, and started wrapping their mind around it. That mental rehearsal is what makes the real number feel survivable. Blow past it and you reintroduce the exact [...]