Why should treatment fees match what I told the patient earlier?
Because the whole reason you framed a verbal fee range at the first visit was to spare the patient a shock later. If you said a case like theirs runs in a certain range, then come back at presentation with a number outside it, you’ve broken the one promise that was doing quiet work for you. The patient went home, sat with that range, and started wrapping their mind around it. That mental rehearsal is what makes the real number feel survivable. Blow past it and you reintroduce the exact shock you spent the first appointment preventing. So before presentation day, double check that every fee falls inside what you framed. It’s a small verification step and it protects the trust you already built. Don’t let sloppiness on the day undo the work from before.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.