Should I offer a personal discount on dental implant cases?
I like a small, named discount for each patient, and I call it the just for you discount. Not because the case needs the money knocked down, but because people are moved by feeling chosen. Find one real reason. Maybe they’re a veteran, or active military. Maybe they’re a teacher. Maybe they’ll share a testimonial at the end of treatment and you reward that. Pick something true for that specific person so it lands as personal rather than a blanket sale. The point isn’t the dollars. It’s the feeling that your office saw them and did something special. That feeling shows up in their decision and in how they talk about you afterward. So decide the discount before the appointment, build the room for it into your fees, and hand it over like it actually means something.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.