What should my front desk say in the first few seconds of answering the phone? Make the greeting count, because you can win the call in the first 25 seconds. The caller is braced for the worst. They expect a flat tone, no thank you, a mumbled practice name, and a robotic how can I help you. So shock them. Sound genuinely happy they called. Say the practice name clearly. Say your own name. Thank them like you mean it. When you do that, you flip their whole expectation in a few seconds. The greeting also does a second job. It [...]