Should I charge for the first implant consultation or offer it free? Make the first one free, or close to it. I know that feels backwards, especially after dental school taught you to value every hour. But the free consult is almost always the most likely entry point into a real sales process for big cases, no matter how expensive the eventual treatment. A patient will hesitate to pay $300 just to find out if you can help them. They will walk in for nothing. Once they are sitting across from you, the relationship starts and the actual selling happens later, [...]