Why is a not-to-do list as important as my to-do list as a dentist? Every business owner I know, successful or not, has a giant to-do list. That's just the state of things, overwhelmed and full of options. So the to-do list isn't what separates the winners. The not-to-do list is. Deciding what you will not pursue is how you protect your time and your focus from a hundred things that look productive but lead nowhere. Self-management starts exactly here: what are your goals, what opportunities are you chasing, and which ones are you deliberately walking away from? When I plan, [...]