When should a dental practice stop following up with a prospective patient? When one of four things happens: the patient buys, the patient dies, the patient moves out of your service area, or the patient explicitly says 'take me off your list.' Until one of those four occurs, the patient stays on the followup list. Most practices abandon prospects after three or six months of no response, thinking those people are no longer interested. The data does not support this. People who inquired about complex services years ago can become buyers when their personal circumstances change: an inheritance arrives, a divorce [...]

When should a dental practice stop following up with a prospective patient? When one of four things happens: the patient buys, the patient dies, the patient moves out of your service area, or the patient explicitly says 'take me off your list.' Until one of those four occurs, the patient stays on the followup list. Most practices abandon prospects after three or six months of no response, thinking those people are no longer interested. The data does not support this. People who inquired about complex services years ago can become buyers when their personal circumstances change: an inheritance arrives, a divorce [...]

When should a dental practice stop following up with a prospective patient? When one of four things happens: the patient buys, the patient dies, the patient moves out of your service area, or the patient explicitly says 'take me off your list.' Until one of those four occurs, the patient stays on the followup list. Most practices abandon prospects after three or six months of no response, thinking those people are no longer interested. The data does not support this. People who inquired about complex services years ago can become buyers when their personal circumstances change: an inheritance arrives, a divorce [...]