Why should I write my practice goals down instead of just keeping them in my head? Because you live up to what you write down. I am convinced of this after watching hundreds of dentists. When you put your physical hand to paper, the goal stops being a daydream and becomes a commitment you feel obligated to honor. A goal in your head is easy to renegotiate at two in the morning when you are tired and discouraged. A goal on paper, posted where you and your team see it, does not let you off the hook so easily. That is [...]