Why should I write my practice goals down instead of just keeping them in my head?
Because you live up to what you write down. I am convinced of this after watching hundreds of dentists. When you put your physical hand to paper, the goal stops being a daydream and becomes a commitment you feel obligated to honor. A goal in your head is easy to renegotiate at two in the morning when you are tired and discouraged. A goal on paper, posted where you and your team see it, does not let you off the hook so easily. That is why I have people print their answers and post them somewhere prominent, so everyone reviews them as the year goes. Think of it like a contract you signed with yourself. You would not blow off a signed agreement with a patient, so do not blow one off with yourself. Write it, post it, and let it watch you.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.