How can a dental practice run hands-free custom mailings that the team never has to handle? Through specialized mailing services that handle the entire fulfillment process, from list management through printing through addressing through postage through mailbox delivery, with the practice's only involvement being design approval and authorization to run. The economics have shifted enough that custom-printed direct mail has become both affordable and hands-free at small-practice scale. The practice designs a postcard, letter, or self-mailer in coordination with the service. The service maintains the prospect database, including new inquiries that flow in continuously. On a defined schedule, the service prints [...]